Blog

Notes on note taking, the business of software, and why your notes should be your property.

AI will finally end the note editor

Hundreds of note apps exist and everyone is still searching for theirs. Note taking is too personal for mass-market software - and AI just made the personal kind possible.

Writing is thinking

Paul Graham, Leslie Lamport, Feynman and The Art of Bitfulness converge on the same answer - you don't take notes to remember, you take notes to find out what you think.

$100 for my own notes

All I needed was a notes app that syncs, takes photos and does rich text. How Evernote turned that into a hostage situation, and what I built instead.

Software rollups are the next big thing

Thrasio and the D2C rollups died. The model was right, the asset was wrong. Bending Spoons is running the same play on software and just IPO'd at $25 billion.

How Evernote was made profitable

Evernote lost money for a decade. Bending Spoons made it profitable in twelve months - 341 people to 60, an 86% price hike, and a paywall turned inside out.

What the Bending Spoons IPO reveals about Evernote

Evernote was private for fifteen years and its numbers were folklore. The F-1 finally puts real numbers on the original unicorn, and they are brutal.